Aabahan 2026 · 16–20 October · HM World City, JP Nagar 9th Phase, Bangalore
Five days. A thousand homes. One brand at the centre of it all.
From a single WhatsApp broadcast to full Title Partnership — there's a level for every size of business.
Last year at Aabahan, we drew 1,000+ visitors every single day of the festival — exceptional at residential scale. The grounds hold forty stalls plus open space around the pandal, so there is room for demo areas, vehicle displays, photo booths and health camps — not just a banner.
Aabahan draws from HM World City — a gated community of around 1,000 homes in JP Nagar 9th Phase, and one of South Bangalore's most established residential addresses.
The families here are upwardly mobile, culturally engaged, and family-centric. They are actively spending in exactly the categories that matter: jewellery and fashion in the festive fortnight, schools and coaching as admissions season opens, home and lifestyle purchases through the year.
And here is what no billboard can offer. These are not impressions bought from strangers. The same families walk past your brand five evenings in a row, in a setting they trust, alongside their own neighbours. Recall at Aabahan is not a function of budget. It is a function of being present in a place people already feel good about.
Not impressions from strangers — the community WhatsApp channel and Mygate, the app every household opens at the gate. Verified homes, named recipients, opened within minutes.
And we run those channels ourselves, so your message goes out when we say it will. You can't buy this on the open market.
A thousand households, five evenings running.
Stage backdrop, banners, arches, standees — all five days.
Stalls, activations, announcements. Real conversations.
Aabahan gives your brand more surfaces than a campaign three times the size.
Same opportunities, different plays. Here's how brands like yours have used Aabahan.
Durga Pujo is the single biggest gold-buying window of the Bengali calendar, and Dasara is among the most auspicious buying days in Karnataka. Both fall inside these five days. For five evenings, a thousand households are dressed for a festival and thinking about exactly what you sell.
No industry fits Aabahan better, which is why jewellery is our most contested Title Partnership — and why only one jeweller can hold it. The Title Partner takes the main stage backdrop, names Bhakti Sanje, and puts their frame around the Sindoor Khela photo booth, so every picture taken at the most photographed moment of the festival leaves with their brand on it.
Two jewellers were with us in 2025. Only one can be Title Partner in 2026.
Name a competition after your institution. Hand out the trophies yourself. Reach parents on Mygate in the precise weeks when admissions enquiries peak — October and November.
Or run a children's activity of your own — a workshop, craft table, storytelling corner or play zone, staffed by your teachers. Parents stand and watch how your staff are with their children, which tells them more than a prospectus or a school visit ever will. We are glad to have it: it gives families something to do, and keeps them on the grounds longer.
Competitions available for naming: Drawing & Rangoli, Dance & Singing, Quiz & GK, Best Traditional Costume.
Two vehicles parked in the high-traffic zone. No stall to staff, no team to deploy. Families walking past slowly, with children, in a good mood, with time to look — and dealers within driving distance.
A Wellness Partner activation: a fitness demo area or a community challenge booth, in front of the exact neighbourhood you draw members from. Sign-ups happen on the spot, and follow-up is a WhatsApp message away.
Buyers who already chose this postcode and this kind of community. Five days of presence in front of families who are visibly upgrading their lives — and who talk to each other.
Health camps, screening booths and consultation desks work beautifully at Aabahan. Community trust is the hardest thing for a hospital or clinic to buy, and the easiest thing to earn here.
The festive season is when household financial decisions get made — gold loans, home loans, insurance renewals, investments. Be present at the moment, not in the inbox afterwards.
A food stall at Aabahan puts your kitchen in front of 1,000 people a day who are hungry, festive and out with their families. The best possible sampling environment, and every one of them lives within a few minutes of you.
Five days of new outfits, every single day. Aabahan is the one week a year this community actively shops for traditional and festive wear — and shops together.
Families in a community of around 1,000 homes, many still furnishing and renovating. High-consideration purchases start with trust, and trust starts with being part of the neighbourhood.
Five days of Durga Pujo rituals, cultural performances, Garba nights, a food court, competitions for every age group and artisan stalls — Saptami through Bijoya Dashami. A logo is seen across all of it. Your name on one of those evenings, or something people actually take part in, gets talked about.
Music and dance by the residents. Packed house, proud families, cameras everywhere.
Arts academies, schools, electronicsThe art competition, four-year-olds to grandparents. Your name on every certificate.
Schools, coaching centres, art brandsAn evening of bhajans. The most devotional, most traditional audience of the week.
Jewellery, traditional wear, wellnessDandiya night. The highest-energy evening, and the one the young crowd comes for.
Fashion, dance studios, beverages, autoThe most photographed moment of the festival, your frame around every picture — and those pictures leave with the families who took them.
Jewellery, festive wear, fashion, mobile brandsThe same idea on the highest-energy night, with a young crowd that photographs everything.
Fashion, beverages, dance studiosA fitness demo or community challenge booth, in front of the neighbourhood you draw members from.
Gyms, fitness studios, nutritionTwo vehicles in the high-traffic zone. No stall to staff, no team to deploy.
2-wheeler and 4-wheeler dealersCommunity trust is the hardest thing for a hospital or clinic to buy, and the easiest to earn here.
Hospitals, clinics, diagnostics, pharmacyA workshop, craft table, storytelling corner or play zone, staffed by your own teachers. Parents spend an hour watching how your staff are with children — which tells them more than any prospectus.
Schools, pre-schools, coaching centres, activity classesSponsor the prizes and hand out the trophies yourself. A community-leadership moment, photographed and shared.
Schools, coaching centres, local businessesNaming rights are exclusive — one brand per segment, per year, at Title and Presenting Partner level.
Have an idea of your own? Some of the best moments at Aabahan started as a sponsor's suggestion.
Talk to Us
Three levels of partnership, each with a stall, a digital campaign to residents and your logo across the festival. What changes is how deeply your brand is part of it.
| Title PartnerOne per industry | Presenting Partner | Festival Partner | |
|---|---|---|---|
| Exclusive — one per industry | ✓ | — | — |
| Name a segment — "presented by" | ✓ | — | — |
| Competition naming rights | ✓ | co-brand | — |
| Main stage backdrop, top logo | ✓ | stage panels | — |
| Logo on event banners | all banners | prominent | ✓ |
| Your stall | prime zone, 5 days | 5 days | 1–3 days |
| WhatsApp + Mygate campaign | 3-phase | 2-phase | 1 broadcast |
| Social media | Reels + featured posts | featured posts | named post |
| Standees / banners | 2 standees, 5 days | 1 banner, 5 days | 1, 3 days |
| Stage announcements | personalised | at cultural events | ✓ |
| Festival brochure | full page | full page | half page or add-on |
| Logo on aabahanhmwc.org | ✓ | ✓ | — |
Title Partnership is exclusive. Aabahan has one Title Partner per celebration in each category — so yours is the only brand of its kind on the backdrop, in the brochure and in every announcement, across all five days.
Full side-by-side comparison is in the brochure.
Download the Brochure
Not sure which fits? Tell us what you want to achieve and we'll suggest the right one.
Talk to Us
Join them at Aabahan 2026.
Fill in the form below, or call us. Takes two minutes.
A member of our sponsorship team will walk you through the options, the audience, and what's still available in your industry.
We'll recommend a fit based on what you want to achieve — not on what you can spend.
Share your logo and artwork, and we take it from there. Slot confirmation within 48 hours.
Call or WhatsApp us. No forms, no waiting.
Send us a few details and we'll come back with our 2026 sponsorship brochure, what's still available in your industry, and a proposal built around what you're actually trying to get out of it.
Artwork closes 30 September 2026. Brochure, banner and stage backdrop go to print on that date — we can't add a brand afterwards. Stall positions are assigned by sponsorship tier and booking order.
16–20 October 2026 · HM World City, JP Nagar 9th Phase, Bangalore
hmwcdurgapuja@gmail.com · @aabahan_hmwc
Organised by HMWC Durga Pujo & Dasara Trust®
